It acts as a sales accelerant and has proved itself in increasing conversion rates. Sendoso is a popular gift sending platform aimed at supporting ABM and B2B sales.

Brands can take help of the following top platforms to enhance their direct mail marketing efforts: These direct mail statistics do share an enduring story, and the channel has turned out to be one of the most successful marketing channels. If brand name is added to the direct mail, the response is increased by 137%.The responses from direct mails are five to nine times higher than any other advertisement channels.42% of the recipients scan and read the direct mail they receive.70% of the customers say direct mails feel more personalized than other kinds of online interactions.US advertisers spend $167 per person on their direct mail campaigns.Marketing Technology News: How do you Nurture and Recycle Inbound leads? A few interesting direct mail statistics: With the Blippar app, customers can scan the inserts and know more about the services offered by EE and watch exclusive shows through Augmented Reality. For example, EE, a mobile network operator, successfully used Blippar technology powered by AR to enhance paper bills. The modern direct mail advertisers are using augmented reality to modernize their direct mail campaigns. Direct mail campaigns cater to goods and service sold between entities or sold directly to end customers. The mode and content of the mail can be customized according to the target audience.

But let us have a clear outline before we move ahead.ĭirect mail consists of sales and marketing activities through direct mail campaigns of entitled goods and services by organizations, in short – creating and managing promotional activities by physical mail.

Mailings b2b